Thursday, October 12, 2017

Lets celebrate unity in diversity

         सैर कर  दुनिया की ग़ालिब
         ज़िंदगानी फिर कहाँ
         ज़िंदगानी गैर रही तो
         नौजवानी फिर कहाँ

Meaning, "Let's explore this world while we can, Who knows how long we may live
And even if we are alive, how long are we going to remain young …"

Man is widely travelled and it is his this habit that he has explored innumerable hidden beauties and surprises of nature. It is this mindset of a man which enable him to go to the extreme and enjoy the known and unknown aspect of this earth. Still much more is to be discovered.
Most of the countries of this world are blessed with natural beauties. Our country is one of them. With a changeable climatic zone, India has the most vivid natural treasures of the world. From Kashmir to Kanya Kumari and from Kutchh to North-East, India is blessed with architectural surprises with vast species of fauna and flora. Since India's culture gets changed with every state and dialect with some kilometers, the country is a surprise for people around the world. To explore India, people travel to this pot of unique culture and natural beauty from ages. From Huang Tsang to Vasco de Gama, people have been travelling to this land for its vividity. As Indians believe in "Atithi devo bhava" meaning guest is God, we are the best to host around the world, travellers are treated with immense love and services. This is how travel and tourism have emerged as an important business. The tourism sector is continuously exploring for centuries because of the travelling nature of man. In the present scenario too, people are much more excited to see the world and want to explore new sites. Besides foreigners, Indian too love to explore their own country. Mostly Indian travellers are inclined towards religious tourism.
Tourism is one of the most happening business in the context of our country since it provides maximum employment to its vast population where unemployment is a curse. To explore more in the travel and tourism industry, the Government of India is celebrating 'Paryatan Parv' from 5-25th October 2017. The objective of the program is to draw focus on the benefits of tourism, showcase the cultural diversity of the country and reinforce the principle of "Tourism for All".
Several programs are being organised for the awareness of tourism. Cultural programs, exhibitions showcasing handlooms, handicrafts, and cuisine, artisans workshops at different locations, competitions for students, sensitisation programs for tourism service providers, yoga demonstrations, etc. are being organised.
Tourism is associated with each and every person. 10-20% of India's GDP is dependent on tourism sector. It generates about 12-13% of employment. It is interesting to share that one hotel gives employment to 4 people. It generates a sustainable economy. UN declares 2017 as the International year of sustainable tourism.
This time, the emphasis is on to develop up local tourism to generate employment for youth. Here, the industry also needs youth who are capable of thinking out of the box and could come up with innovative ideas. There are vast avenues in tourism. To make most from tourism public-private sector needs to be work along. In this fast-changing world, digital and start-up India can make a big difference in the field of tourism.
You can also do your bit in this festival by exploring new places around the country. Check out various offers given by travelling companies for not so popular places. Reach out to that place, share its pictures, write your experience on your social media account or you can even make a video and upload it to various platforms. If you liked that place motivate others to visit it.

vintee.sharma@gmail.com